Sacha Deshmukh
Chief Executive
Sacha has been at the heart of some of the highest profile campaigns of recent years.
With a background that stretches from the corporate sector to pressure group advocacy, his work has included successful lobbying for major legal change, building business reputation and profile and launching and establishing new brands and products.
Name one thing few people know about you?
I am a dog obsessive.
What did you want to want to be when you were growing up?
Owner of an airline.
Who has most inspired you?
President Jimmy Carter (albeit in his work after he left the While House).
What would you do if you became Prime Minister?
Well, on day one I would have a party at No 10. Who would possibly say no to an invitation from the new Prime Minister?
Do you have one unfulfilled ambition?
Ski the Pitch Black run at Revelstoke, British Columbia. Without stopping for breath.
What is your favourite book?
Tom Wolfe’s ‘Bonfire of the Vanities’.
A great company gives you a career, not just a job.