When a brand gets it just right…

Posted by Sacha Deshmukh at Wed, 08/07/2009 - 8:19am in Brand best practice

Hats off when a brand gets its communications just right.  And so hats (maybe 3400 crisp white ones) off to our friends at Honda for their latest campaign to celebrate the re-opening of their Swindon factory.

Stylish above-the-line execution, integrated PR reaching consumers and business and (I presume, although I am hardly the audience for this one) internal communications that lets all Honda's employees feel proud of the brand.

But more than that, it's a brilliant example of a whole approach and message that lets this most Japanese of high technology brands come across as...about as English as could any brand could possibly be.  One of us...plucky...tongue-in-cheek...full of the sense of humour that we Brits love and so many of the rest of the world find a little mystifying.

Well done Honda, the cars ain't bad, but the lessons for communicators are even better.

Tagged with: Honda