Our brief was to take Hush Puppies from comfy to cool, refreshing the brand for a new generation.
We enlisted celebrity stylists to create a contemporary collection. This took the brand story to key fashion media and celebrities.
We delivered widespread quality coverage reaching over 14 million target consumers and generated an uplift in sales.
“I am the over the moon with the results and the Times piece generated a significant spike in sales.”
- Julie Bradley, Marketing Manager, Hush Puppies
