"I definitely feel more confident about talking to the media and would like to do some interviews. I would absolutely recommend this service – thank you for a great day!"
Lucy Morton, President, Association of Residential Letting Agents
A word of thanks for the excellent job you did with the media training this morning. Very stimulating! You gave me a lot to consider, and then made it all real with the taped role plays. Your experience as journalists helped immensely.
Jim Albert, Managing Director, Modis International
I really enjoyed it. This gives me more confidence in the speeches I am going to give and expels many myths about the media.
A member of the British Acupuncture Council
The media is one of the most powerful forces in modern society.
It shapes opinion, breaks reputations and creates heroes every day of the year. To succeed in that environment you need to be prepared and have confidence.
It is vital to evaluate how prepared your business is to deal with journalists.
If a story breaks about your industry or difficult choices need to be made impacting your business and employees, you must be able to communicate effectively.
Mandate has a senior team of former national journalists and communications and crisis specialists who can equip your staff with the confidence to deal with the media.
We offer bespoke training sessions designed to meet the needs of your particular business.
Here are some of the workshops we can offer. If you would like more information, please contact our media team Nicole Martin or Gary Cleland on 020 3128 8100.
Practical media training
Full or half day sessions for up to three people, our media training workshops are an effective blend of theory and role-play, broken into three distinct sections.
Understanding a journalist’s agenda
1. The differences between print, radio and television interview
2. Adapting your message to meet a journalist’s needs and ensure consistency and key message penetration
3. The art of honing key messages into quotable soundbites
Tips and techniques
1. The importance of preparation – knowing the media outlet, the interviewer, their style and agenda
2. Setting the parameters of the interview
3. Bridging, flagging and other techniques to control the interview
4. Effective delivery – the importance of physical appearance, style, tone, etc.
Role-playing scenarios
Interviews on relevant topics, in front of camera, in our re-created studio. Followed by detailed feedback on your performance.
Understanding the media landscape
This half-day workshop is designed to offer your wider team an overview of the changing media landscape and an insight into the workings of the modern, 24/7 newsroom.
Conducted by former national newspaper journalists, the half-day session includes:
1. An introduction to the media, including an analysis of the latest newspaper, online and magazine circulation figures
2. Inside the modern-day newsroom, including a “who’s who” of key decision makers
3. Insider tips on how to develop stories
Creative news generation
This half-day workshop is designed to improve a team’s understanding of what makes a compelling and newsworthy story. It will:
1. Analyse examples of creative news campaigns and what made them successful
2. Offer advice on developing more creative story angles
3. Apply creative thinking to your forthcoming media campaigns
