An icon in a bottle

Posted by Louise Cook at Thu, 25/02/2010 - 3:08pm in Brand best practice

"Mild Green Fairy Liquid" - four words that, when sung in a tuneful way, instantly remind you of your bubble filled childhood thanks to Fairy Liquid. It's not just a washing up liquid, it's a key ingredient to any child of the 80's making-stuff kit. It's that nostalgic feeling that has lead Fairy's clever people to re-launch the iconic white bottle for its 50th anniversary. Children all over the country can once again glue their fingers together whilst making rockets, telephones and any other pointless object that they can give to mum to proudly display on the mantelpiece.

So many brands launch a new limited edition never-been-done-before product to mark an anniversary. Fairy has shown, through their reams of fantastic coverage in most of the national news papers including the Daily Mail, Daily Express, The Sun and The Independent and even making it on 'The Style List' page of Stylist magazine, that there is no shame in bringing back something from the past to conjure up some fond memories. Nostalgia works.

Happy birthday Fairy, with love from Brand Mandate xxx

Tagged with: Fairy Liquid