Enterprise Rent-A-Car is one of the largest graduate recruiters in the UK. However, presenting car rental as an exciting and fast-paced career had traditionally been difficult.
Mandate embarked on an aggressive media mission to help raise awareness of Enterprise’s Management Trainee Scheme, highlight Enterprise’s expertise in developing its people and position the organisation as one of the pre-eminent authorities on HR issues in the UK.
Working closely with Enterprise’s European HR Director, Donna Miller, the campaign covered a range of issues and placed Enterprise at the head of debates within recruitment, talent management, retention and people development. The result? Major exposure, appearing consistently in national and trade press, resulting in Donna Miller being listed as one of the top 20 pioneers in recruitment.
"Mandate has done a terrific job. The team has helped develop the recruitment brand to a such an extent that we now find ourselves as the first port of call for many national and business journalists looking to write about graduate recruitment. Journalists who may not have considered speaking to Enterprise a few years ago are now regularly coming to us for comment."
- Spencer King, European Corporate Communications Manager, Enterprise Rent-A-Car
