Babies on Wheels…

Posted by Louise Cook at Thu, 09/07/2009 - 1:58pm in Brand best practice

A new viral sensation from those clever clogs at Evian. Their simple slogan 'Live Young' has lead to a genius viral campaign that has been seeded out on YouTube - Evian Roller Babies!

The minute long clip of the nappy wearing tots has received millions of views already. They have even made a 'making of' video which is getting hundreds of thousands of views. See the jumping, spinning and twirling tots for yourself here.

Whether you find it super cute or the freakiest thing you've ever seen, no-one can deny that it's an amazing creative and a fantastic way of generating talk ability. A perfect example of an integrated campaign that reaches into the land of social media!

Tagged with: Evian