Social media
Now available: custom newspapers composed by the people you select
Posted by Mark Pack at Fri, 03/09/2010 - 10:45am in Internet, Social media
Less reliance on search engines and a heavier reliance on links shared via social networks: that's how the future is panning out for finding information online. Already we are seeing traffic to search engines starting to fall sharply, down between 15% and 20% in the last year alone in the US depending on whose figures you look at. In its place, people are increasingly using links shared by their friends or acquaintances via social networks.
Three acronyms to help with justifying social media: Part one
Posted by Mark Pack at Fri, 26/02/2010 - 5:30pm in Social media
Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it's because you want to justify social media on those grounds - or because you want to persuade the client why that isn't appropriate - you need to know the lingo. This three part mini-series introduces you to the main acronyms you might come up against.
Part 1: OTS
More is not always better: how many Twitter followers do you want?
Posted by Mark Pack at Thu, 14/01/2010 - 10:37am in Corporate commentary, Social media
Tempting though it may be, especially when it comes to chocolate, more is not always better. Driven in part by a desire by some to emulate the sort of "opportunities to see" and "reach" calculations common in more traditional PR and marketing work, it is common to see people judge social media activities by the "more equals better" formula.
Social media: the new photographs
Posted by Mark Pack at Wed, 13/01/2010 - 3:49pm in Social media
A great photograph will boost not just a story's chance of being covered in the press but also the likely size and placement of its coverage. Now there is a new add-on available: social media.
Social media predictions for 2010
Posted by Mark Pack at Tue, 01/12/2009 - 10:46am in Social media
As part of the recent Social Media '09 conference, twenty-four people were asked to make their predictions for 2010. The full set of predictions, including three from colleagues in the Engine Group, are available on http://predictions.socialmediaekspert.com/ but here are my own predictions:
Where should a company's social media operation fit?
Posted by Mark Pack at Fri, 27/11/2009 - 3:48pm in Social media
Given the way in which social media cuts across customer services, PR and marketing there is no one size fits all answer to where social media operations best sit in a company.
Looking at what companies actually do, there is not even one clear favourite route being taken as the new survey from Econsultancy demonstrates.
Turn negative into positive
Posted by Mark Pack at Wed, 11/11/2009 - 9:20am in Digital news
Mandate Communication's Mark Pack has an essay in PR Week 's Thought Leaders: Digital PR supplement:
A few months ago I went to see the musical Jersey Boys. I went because a friend mentioned the show. We were passing a poster advertising the show, which reminded him of an advertising email he had been sent - and then the online reviews and ratings I checked were positive.
How social media work helps your marketing
Posted by Mark Pack at Fri, 09/10/2009 - 12:45pm in Brand best practice, Social media
A new research study by GroupM Search and Comscore shows how effectively social media campaigns can help the bottom line - not just through direct results but also through altering people's future behaviour:
Are PRs And Journalists Addicted To Facebook?
Posted by Ciaran Norris at Thu, 23/10/2008 - 10:44am in Internet
New research releases yesterday suggests that up to 10% of the UK population are in danger of becoming addicted to Facebook.
Are PRs And Journalists Addicted To Facebook?
Posted by Ciaran Norris at Thu, 23/10/2008 - 10:44am in Internet
New research releases yesterday suggests that up to 10% of the UK population are in danger of becoming addicted to Facebook.
