Malcolm Gladwell
Book review: The Tipping Point by Malcolm Gladwell
Posted by Andrew Bentham at Fri, 05/02/2010 - 11:16am in Corporate commentary
It was the final straw when I was sitting with my friends and they offered incredulous looks in response to my admission that I had yet to read Malcolm Gladwell's The Tipping Point. So I did.
It isn't a new release and many people know Gladwell by reputation as an expert on social sciences, psychology and social psychology. And this book holds some fascinating insights on change, how change occurs and, crucially, why.
