Public still likes its privacy according to new poll
Posted by Mark Pack at Thu, 04/02/2010 - 2:34pm in Internet, Social media
The question of people's attitudes to privacy has been in the news following Facebook founder Mark Zuckerberg's comments that, "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people" and that sharing, rather than privacy, is the new "social norm".
However, the British public still greatly value their privacy according to a poll commissioned by the Sunday Times from YouGov:
Social media: the new photographs
Posted by Mark Pack at Wed, 13/01/2010 - 3:49pm in Social media
A great photograph will boost not just a story's chance of being covered in the press but also the likely size and placement of its coverage. Now there is a new add-on available: social media.
Habbo Hotel's Facebook tie-up: a sign of things to come
Posted by Mark Pack at Tue, 12/01/2010 - 12:30pm in Social media
The news that Habbo Hotel, the extremely popular social network for teenagers, is launching a tie-up with Facebook is not only significant in itself but a sign of things to come.
It's immediate significance is in ease and convenience: Facebook users will be able to use HabboHotel without having to register separately, users of both will be able to find their Facebookfriends in Habbo Hotel and actions in the latter will be shared back with the former.
Bra-vo to the brand behind Facebook colour updates
Posted by Deborah Hitchcock at Fri, 08/01/2010 - 9:56am in Brand best practice, Social media
Anyone still doubting the power of social media should take a look at the Facebook statuses of their friends and family yesterday. Ranging from "black", "blue" to the slightly more unusual "silver" and "red - don't judge me", the cryptic status updates of women across the world resulted in an air of smugness amongst the female population who were 'in' on the joke and confusion amongst the males, who weren't.
Pears soap: was it really Facebook that won it?
Posted by Mark Pack at Thu, 07/01/2010 - 1:45pm in Social media
According to the Telegraph and Daily Mail today, consumer power has chalked up another victory thanks to the power of Facebook:
What drives traffic to news websites?
Posted by Mark Pack at Mon, 09/11/2009 - 11:49am in Internet
The Newspaper Marketing Agency's latest (September) figures (PowerPoint slides) for the sources of web traffic to newspaper websites paint a useful picture of which social media sites really matter - and which don't.
The top ten domains that referred UK traffic to newspapers during the month were:
Social networking in the UK: Facebook soars, Bebo and MySpace drop
Posted by Mark Pack at Thu, 22/10/2009 - 11:29am in Social media
The latest Ofcom survey of internet usage is packed full of useful statistics and - even more helpfully - they are based on (a) proper research and (b) people in the UK. Many of the figures quoted are American - or American masquerading as global - and not infrequently are from selective sources of data.
Timing is key to your social media activities
Posted by Mark Pack at Tue, 21/07/2009 - 3:24pm in Social media
Nine out of ten 25-34 year old Brits visited a social networking site in May according to the latest figures from comScore, and amongst those aged 55+ that number is still up at 67%.
Can we live without all this technology?
Posted by sarah at Mon, 30/03/2009 - 5:59am in Social media
Mandate's Jasmine Richards blogged about the Vatican's call for followers to give up 21st century forms of communication for lent. The consensus in the Mandate office was that life as we know it would grind to a virtual halt. Would we have to post press releases? Fax the Order Paper?
Are PRs And Journalists Addicted To Facebook?
Posted by Ciaran Norris at Thu, 23/10/2008 - 10:44am in Internet
New research releases yesterday suggests that up to 10% of the UK population are in danger of becoming addicted to Facebook.
