Social media
Three acronyms to help with justifying social media: Part two
Posted by Mark Pack at Tue, 09/03/2010 - 8:25am in Social media
Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it’s because you want to justify social media on those grounds – or because you want to persuade the client why that isn’t appropriate – you need to know the lingo. This three part mini-series introduces you to the main acronyms you might come up against.
Part 2: AVE
Three acronyms to help with justifying social media: Part one
Posted by Mark Pack at Fri, 26/02/2010 - 5:30pm in Social media
Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it's because you want to justify social media on those grounds - or because you want to persuade the client why that isn't appropriate - you need to know the lingo. This three part mini-series introduces you to the main acronyms you might come up against.
Part 1: OTS
Google Buzz: what's the story?
Posted by Mark Pack at Thu, 18/02/2010 - 1:35pm in Social media
For this week's PR Week podcast, I was interviewed about the launch of Google Buzz and its implications for privacy and for those working in PR:
Google Buzz: what is the implication for PR and journalists?
Posted by Mark Pack at Wed, 10/02/2010 - 11:03am in Social media
Google has just launched a new social networking service and unsurprisingly the blogs are, ahem, buzzing with discussion. If you've not yet seen it yourself, this video is an excellent quick introduction:
Public still likes its privacy according to new poll
Posted by Mark Pack at Thu, 04/02/2010 - 2:34pm in Internet, Social media
The question of people's attitudes to privacy has been in the news following Facebook founder Mark Zuckerberg's comments that, "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people" and that sharing, rather than privacy, is the new "social norm".
However, the British public still greatly value their privacy according to a poll commissioned by the Sunday Times from YouGov:
Businesses with active blogs get seven-fold website traffic boost
Posted by Mark Pack at Wed, 03/02/2010 - 1:44pm in Corporate commentary, Social media
A survey of over 2,000 businesses by the US firm HubSpot found that firms with active blogs get seven times more organic search engine traffic (i.e. traffic not driven by adverts) than non-blogging firms:
Businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than those who don't blog at all.
In addition,
Google and Twitter trends come to the UK
Posted by Mark Pack at Wed, 27/01/2010 - 10:19am in Internet, Social media
For a long time both Google and Twitter have provided information on the currently hot terms - those words people are using to search (Google) or in tweets (Twitter). The data has been global totals, which in practice means the data tells you what is currently hot with Americans, with the rest of the world only getting the occasional look in.
Both have however recently added geographic options.
More is not always better: how many Twitter followers do you want?
Posted by Mark Pack at Thu, 14/01/2010 - 10:37am in Corporate commentary, Social media
Tempting though it may be, especially when it comes to chocolate, more is not always better. Driven in part by a desire by some to emulate the sort of "opportunities to see" and "reach" calculations common in more traditional PR and marketing work, it is common to see people judge social media activities by the "more equals better" formula.
Social media: the new photographs
Posted by Mark Pack at Wed, 13/01/2010 - 3:49pm in Social media
A great photograph will boost not just a story's chance of being covered in the press but also the likely size and placement of its coverage. Now there is a new add-on available: social media.
Habbo Hotel's Facebook tie-up: a sign of things to come
Posted by Mark Pack at Tue, 12/01/2010 - 12:30pm in Social media
The news that Habbo Hotel, the extremely popular social network for teenagers, is launching a tie-up with Facebook is not only significant in itself but a sign of things to come.
It's immediate significance is in ease and convenience: Facebook users will be able to use HabboHotel without having to register separately, users of both will be able to find their Facebookfriends in Habbo Hotel and actions in the latter will be shared back with the former.
