Social media
Humour - the double-edged campaigning sword
Posted by Mark Pack at Wed, 14/04/2010 - 2:31pm in Political commentary, Social media
Search Engine Watch is running a series of posts during the general election from myself, Mark Hanson (Labour) and Rishi Saha (Conservatives). Here's my first post:
It's the rare politician who does humor well. But when it comes to online political campaigning, humor is a key factor for two reasons.
Twitter's new business model: much like YouTube's existing one
Posted by Mark Pack at Tue, 13/04/2010 - 10:57am in Social media
The news is out today that Twitter is going to start placing adverts at the top of search results. Although Twitter's write-up is full of phrases such as "we've resisted introducing a traditional Web advertising model" and how their approach is "non-traditional" it actually bears a striking resemblance to YouTube's use of 'promoted videos':
Three acronyms to help with justifying social media: Part three
Posted by Mark Pack at Tue, 30/03/2010 - 10:37am in Social media
Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it's because you want to justify social media on those grounds - or because you want to persuade the client why that isn't appropriate - you need to know the lingo. This three part mini-series introduces you to the main acronyms you might come up against.
Part 3: ROI
Who is influential on Twitter?
Posted by Mark Pack at Fri, 26/03/2010 - 10:38am in Social media
A new academic study has plenty of important and useful findings, but none more so than the conclusion:
We found that influence is not gained spontaneously or accidentally, but through concerted effort. In order to gain and maintain influence, users need to keep great personal involvement.
Twitter solves the case of Duncan Bannatyne and the missing dress
Posted by Mark Pack at Mon, 15/03/2010 - 11:05am in Social media
It is usually companies getting it wrong on Twitter that makes the news, but over the weekend there was an excellent example of a member of staff using Twitter to sort a problem, keep a vocal customer happy and improve the reputation of the firm.
Entrepreneur and TV star Duncan Bannatyne tweeted that his wife had left a dress on a Virgin train by mistake:
Mrs Bannatyne has just arrived, she left her dress on the 8.47 Virgin train from Milton Keynes to Euston Big reward if found
Three acronyms to help with justifying social media: Part two
Posted by Mark Pack at Tue, 09/03/2010 - 8:25am in Social media
Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it’s because you want to justify social media on those grounds – or because you want to persuade the client why that isn’t appropriate – you need to know the lingo. This three part mini-series introduces you to the main acronyms you might come up against.
Part 2: AVE
Three acronyms to help with justifying social media: Part one
Posted by Mark Pack at Fri, 26/02/2010 - 5:30pm in Social media
Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it's because you want to justify social media on those grounds - or because you want to persuade the client why that isn't appropriate - you need to know the lingo. This three part mini-series introduces you to the main acronyms you might come up against.
Part 1: OTS
Google Buzz: what's the story?
Posted by Mark Pack at Thu, 18/02/2010 - 1:35pm in Social media
For this week's PR Week podcast, I was interviewed about the launch of Google Buzz and its implications for privacy and for those working in PR:
Google Buzz: what is the implication for PR and journalists?
Posted by Mark Pack at Wed, 10/02/2010 - 11:03am in Social media
Google has just launched a new social networking service and unsurprisingly the blogs are, ahem, buzzing with discussion. If you've not yet seen it yourself, this video is an excellent quick introduction:
Public still likes its privacy according to new poll
Posted by Mark Pack at Thu, 04/02/2010 - 2:34pm in Internet, Social media
The question of people's attitudes to privacy has been in the news following Facebook founder Mark Zuckerberg's comments that, "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people" and that sharing, rather than privacy, is the new "social norm".
However, the British public still greatly value their privacy according to a poll commissioned by the Sunday Times from YouGov:
