Internet
How the internet is changing: the tale from Pagerank 10 sites
Posted by Mark Pack at Mon, 23/08/2010 - 11:01am in Internet
The internet has changed in many ways over the last six years, broadening its international reach and with a far more diverse range of uses. That change is neatly illustrated by comparing the select list of sites that had a Google Pagerank* of 10 back in 2004 and those that do now.
Here's the 2004 list:
US technology outfits
Adobe
Adobe Acrobat 10
Apple Computers
Apple - QuickTime
Blogger Google
Google Search
Hewlett-Packard Development Company
Intel Corporation
Macromedia
PHPBB Forum
Real Media
Is it newspapers rather than politicians who should be learning from the 2010 election?
Posted by Mark Pack at Tue, 20/07/2010 - 8:58am in Internet
Most of the punditry about the internet and the general election has focused on the impact of the internet, and social media in particular, on politics. Although journalists often get a mention, the basic frame of reference is "how is politics changing?"
However, there was a hint of a different perspective at the launch at Google UK on Tuesday of Nic Newman's report for the Reuters Institute for the Study of Journalism into the impact of the internet on the politics and the media during this year's general election.
How will paywalls alter online commenting habits?
Posted by Mark Pack at Thu, 27/05/2010 - 11:39am in Internet
Of course, if newspaper paywalls don't turn out to work outside the existing niches such as the Financial Times, their impact on general online commenting habits will be very limited. But let's assume for a moment that paywalls work well enough to spread across various newspaper and other sites.
People increasingly prefer to do business online
Posted by Mark Pack at Wed, 19/05/2010 - 10:15am in Internet
Ofcom's latest 'Media Literacy' survey is out and it includes some significant findings for firms wishing to sell to the public:
How will the Times paywall affect PR?
Posted by Helen Shepherd at Thu, 29/04/2010 - 1:56pm in Internet
Rupert Murdoch has finally announced that he is going to put a paywall up for The Times from June. More interesting still, it's looking increasingly likely that Murdoch will bar all his content from Google, instead making it available on Microsoft's competing search engine Bing. So what does this mean for PR?
My feeling is that coverage secured and featured on Times Online will have less benefit for clients. Firstly, the site will become a less attractive site to pitch in stories to, with the number of unique users estimated to dramatically fall from 1.2 million to 20,000.
BBC website: what the changes will mean for PR
Posted by Mark Pack at Wed, 03/03/2010 - 11:42am in Internet
The BBC's website regularly feature in the lists of the ten most popular websites in the UK - and are usually the only ones in the top ten from a British organisation. So the BBC's plans to refocus and shrink its web presence are likely to be widely felt.
The 79 page strategy document ranges over all of the BBC's operations but specially on the web it proposes cutting BBC Online's budget by 25% by 2013. It says:
How the internet is changing British politics - and what 2010 will bring
Posted by Mark Pack at Mon, 01/03/2010 - 6:16pm in Internet, Political commentary
In February 2010 I gave this talk as part of the "Distinguished Practitioners Series" at Nottingham University:
Twitter etc and the election: Is it worth the risk?
Posted by Mark Pack at Wed, 10/02/2010 - 6:09pm in Internet, Political commentary
That's the headline on a BBC report today, which also features myself:
Mark Pack believes the internet will spell the end of indentikit candidates, all repeating the same election message crafted for them by party HQ.
"It will encourage individuality and creativity," he says.
He even argues that round-the-clock scrutiny by camera-phone wielding voters is a good thing for aspiring politicians: "In a less politically divided age, the personal attributes of a candidate are increasingly important."
Public still likes its privacy according to new poll
Posted by Mark Pack at Thu, 04/02/2010 - 2:34pm in Internet, Social media
The question of people's attitudes to privacy has been in the news following Facebook founder Mark Zuckerberg's comments that, "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people" and that sharing, rather than privacy, is the new "social norm".
However, the British public still greatly value their privacy according to a poll commissioned by the Sunday Times from YouGov:
iPad: initial reactions running 2:1 positive
Posted by Mark Pack at Thu, 28/01/2010 - 11:27am in Internet
This week's launch of Apple's iPad has generated a huge amount of media and online coverage (a cynic would say rather too much for a firm that has such a small share of the global mobile phone and computer markets).
