Digital news
A new lease of life for a local newspaper
Posted by Gavin Collins at Mon, 23/11/2009 - 10:21am in Corporate commentary, Digital news
The floods in the North of England this week have been welcome news to none, but they have helped give the Cumberland News a new lease of life. At a time when most of the media world is scratching its collective head, trying to figure out what the future of local papers is, the Cumberland News has taken the bull by the horns.
Turn negative into positive
Posted by Mark Pack at Wed, 11/11/2009 - 9:20am in Digital news
Mandate Communication's Mark Pack has an essay in PR Week 's Thought Leaders: Digital PR supplement:
A few months ago I went to see the musical Jersey Boys. I went because a friend mentioned the show. We were passing a poster advertising the show, which reminded him of an advertising email he had been sent - and then the online reviews and ratings I checked were positive.
Paying for online news: the Guardian's plans
Posted by Nicole Martin at Wed, 12/08/2009 - 11:58am in Digital news
There is old adage in the world of media that where Rupert Murdoch leads, everyone follows. And that seems to be the case only days after the chairman of News Corporation, which owns The Times, The Sunday Times, The Sun and the News of the World, announced that users of all of New Corp’s online newspapers and television news websites could expect to pay for access by the end of June next year.
Kleenex Sneezesafe wins CIPR award for best website, online or intranet campaign
Posted by Sacha Deshmukh at Thu, 09/07/2009 - 8:43am in Brand Mandate news, Digital news
Doing its part to get Engine Business off to a flying start, the Brand Mandate team beat off stiff competition at the Chartered Institute of Public Relations awards to win the award for Best Website, Microsite or Intranet campaign, for our work for Kleenex Sneezesafe.
