Digital
Will interactive options replace the 30 second TV ad?
Posted by Mark Pack at Thu, 30/07/2009 - 11:36am in Internet
Yesterday I went to the Contertainment debate, chaired by Campaign’s Colin Marrs, about the future of 30 second TV adverts. The general theme of most of the presenters was that technology allows all sorts of exciting interactivity, which makes 30 second TV adverts seem stale and boring by comparison.
Tim Berners-Lee: a government appointment likely to have a wide impact
Posted by Mark Pack at Tue, 16/06/2009 - 11:28am in
It's easy to be cynical about big name external appointments to government. After all, they're an easy media hit to add a touch of glamour but often come to grief with the person involved achieving little.
