Corporate commentary
Phantom Weekly?
Posted by Andrew Bentham at Fri, 12/02/2010 - 11:30am in Corporate commentary
As the London Lite and The London Paper disappeared the way of John Terry's captaincy, many wondered what would fill the gap left in commuters' lives. Would we have to talk to each other? Could we manage without titbits on WAGs' shopping habits? Is that a Metro on the floor over there?
Book review: The Tipping Point by Malcolm Gladwell
Posted by Andrew Bentham at Fri, 05/02/2010 - 11:16am in Corporate commentary
It was the final straw when I was sitting with my friends and they offered incredulous looks in response to my admission that I had yet to read Malcolm Gladwell's The Tipping Point. So I did.
It isn't a new release and many people know Gladwell by reputation as an expert on social sciences, psychology and social psychology. And this book holds some fascinating insights on change, how change occurs and, crucially, why.
Businesses with active blogs get seven-fold website traffic boost
Posted by Mark Pack at Wed, 03/02/2010 - 1:44pm in Corporate commentary, Social media
A survey of over 2,000 businesses by the US firm HubSpot found that firms with active blogs get seven times more organic search engine traffic (i.e. traffic not driven by adverts) than non-blogging firms:
Businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than those who don't blog at all.
In addition,
Will BA decide the election?
Posted by Ben Maynard at Tue, 26/01/2010 - 3:39pm in Corporate commentary
With the cabin crew ballot likely to return a large majority in favour of a strike, will BA's woes actually influence the outcome of the general election ballot in May?
A protracted and nasty dispute between the UK's largest union and the flag carrier airline puts Gordon Brown in an unenviable position. We've already seen from the 'phony war' in December that this dispute will be fought in the media and the PR strategies employed by each side will be critical. With a high profile and messy dispute the pressure on government to intervene grows each day.
The media stories to watch out for in 2010
Posted by Nicole Martin at Thu, 14/01/2010 - 10:57am in Corporate commentary
From the introduction of pay walls to the rise of on-demand television, Media Mandate looks at the media stories to watch out for in 2010:
1) Pay walls - the end of the free model?
More is not always better: how many Twitter followers do you want?
Posted by Mark Pack at Thu, 14/01/2010 - 10:37am in Corporate commentary, Social media
Tempting though it may be, especially when it comes to chocolate, more is not always better. Driven in part by a desire by some to emulate the sort of "opportunities to see" and "reach" calculations common in more traditional PR and marketing work, it is common to see people judge social media activities by the "more equals better" formula.
Stand off between the world's biggest giants?
Posted by Brooke Clarke at Wed, 13/01/2010 - 3:36pm in Corporate commentary
Google's threat to pull out of China if the country does not allow them to operate without censorship will be applauded by many as a brilliant step towards polishing its corporate reputation and a step away from its 'big brother' all-knowing, all-seeing image by taking a stand for the values of free speech cherished by much of the world and experienced by so few in China.
Good PR starts at your own doorstep
Posted by Mark Pack at Mon, 11/01/2010 - 10:49am in Corporate commentary
The PR angle to the current snow falls was the subject for a guest post I did over on the ReputationOnline site:
Editors should be setting the standard for the next great era of journalism
Posted by Gary Cleland at Tue, 05/01/2010 - 2:56pm in Corporate commentary
Britain's national newspaper editors begin 2010 with two assets that for most of their working lives have been inextricably linked: a strong brand and quality content.
The brand, simply enough, is the name of the paper and the associations and values it represents. The content is the journalism - the reportage and comment that qualified and talented journalists produce every day.
The business of PR Is business
Posted by Sacha Deshmukh at Mon, 21/12/2009 - 11:50am in Corporate commentary
Here's a piece I wrote for PR Week earlier this month:
If the PR industry has gone through seminal movements in its lifespan, one of the most notable came at the end of the 1980s.
'Black book' PR and its leading practitioners had to step aside for a new breed of PR adviser: the strategist.
