Corporate
Lessons from United breaks guitars
Posted by Sacha Deshmukh at Wed, 29/07/2009 - 8:39am in Social media
As the dust settles, what are the lessons from the worldwide attention that’s been directed at the ability of United Airlines to transport musical instruments (or more specifically, the musical criticism directed at their service by Dave Carroll - viewed by over 4 million people, and credited with a significant hit on United’s share price)?
Blame it on the rolling news channels
Posted by Nick Laitner at Fri, 26/06/2009 - 10:58am in
One of the upsides of being a saddo news junkie is when you happen across a genuinely big story as it is breaking. So it was last night, as I was flicking mechanically between Sky News and BBC News Channel as the Michael Jackson story was first coming through, initially as "unconfirmed reports that Michael Jackson has been taken to hospital".
Free Papers the real media revolution?
Posted by Gavin Collins at Fri, 12/06/2009 - 4:03pm in
Gavin Collins from Corporate Mandate speculates on the future of print...
March saw the tenth anniversary of the Metro. Instead of commuters awkwardly avoiding each others' glances by staring at their feet, everyone now had a free paper in which to bury their noses and catch the latest news snippets.
Has PR taken over advertising as the holy grail of communications?
Posted by architect at Wed, 06/05/2009 - 1:13pm in
Yet again T-Mobile has produced another outstanding piece of PR. And, even more interestingly, again it is the PR that is leading the brand's advertising, which has traditionally been seen as the forerunner of brand communications. Firstly we saw the inspiring guerilla dance sequence in Liverpool St station and now Pink is leading the chorus of flash mobbers at Trafalgar Square to the sound of the brilliant Hey Jude.
So what does this mean for PR and communications more widely?
