Brand best practice
You know he is a PR genius when...
Posted by Sacha Deshmukh at Fri, 13/08/2010 - 2:17pm in Brand best practice
You know you a true PR genius when he can take all the ingredients of a knock, and bat them right round into a triumph. I am the second member of the Mandate team to wax lyrical about Becks in the last few weeks. But then, there is much to wax lyrical about.
I fell in love with David Beckham when...
Posted by Gemma Irvine at Wed, 21/07/2010 - 2:14pm in Brand best practice
I fell in love with David Beckham when he was just a young promising footballer at Manchester United - admittedly then it was all about the floppy hair and twinkly eyes. Since then, as he has grown into a global icon, I have witnessed one of the greatest PR stories develop alongside his fame.
The key to strategic planning lies in understanding the influences behind consumer decisions
Posted by Mark Pack at Fri, 25/06/2010 - 9:57am in Brand best practice
So writes Mandate's Jo Slatem in this week's PR Week:
"We all know that achieving meaningful coverage for your client is becoming more and more difficult - the number of brands wanting to communicate what they stand for within a limited media space is growing all the time. Consumers are increasingly savvy to PR and journalists no longer rely upon a company to tell its own story.
A proper PR week
Posted by Deborah Hitchcock at Fri, 25/06/2010 - 9:38am in Brand best practice
I often get asked by my non-PR friends and family what exactly PR is... and despite my best efforts, most are still convinced that it's either handing out leaflets (streets of Malia style) or, to all intents and purposes, advertising. So this one's for you, mum.
One thing it is certainly not, is dull, as this week illustrates...
Bavaria Beer's World Cup escapade
Posted by Anna Wicks at Mon, 21/06/2010 - 1:39pm in Brand best practice
You've got to hand it to Bavaria Beer. They're relentless and arguably quite clever marketers. Four years ago Dutch fans were made to remove their Bavaria-branded Lederhosen, leaving them to watch the World Cup in their underwear, causing a lot of buzz on and offline. And this year they're at it again with a campaign that clearly is exploiting the World Cup.
More classic Ryanair PR
Posted by Anna Wicks at Fri, 16/04/2010 - 2:32pm in Brand best practice
OK, so flying isn't the most positive of topics in the media this week (although for once an airline can't be blamed). However, one comedy PR story is about our beloved Ryanair, or as they refer to themselves: 'the world's favourite airline'.
All-white on the night
Posted by Deborah Hitchcock at Thu, 01/04/2010 - 10:43am in Brand best practice
So it's the week before Easter, the first week of British Summer Time, a PR's dream ... just think of all the spring campaigns that have been worked on throughout the winter months to launch at a time just like this.
And then you turn on the television and there is three foot of snow in Scotland (did I mention it's the first week of British Summer Time?). I wonder how many PR professionals recoiled in horror when they saw that?
An icon in a bottle
Posted by Louise Cook at Thu, 25/02/2010 - 3:08pm in Brand best practice
"Mild Green Fairy Liquid" - four words that, when sung in a tuneful way, instantly remind you of your bubble filled childhood thanks to Fairy Liquid. It's not just a washing up liquid, it's a key ingredient to any child of the 80's making-stuff kit. It's that nostalgic feeling that has lead Fairy's clever people to re-launch the iconic white bottle for its 50th anniversary. Children all over the country can once again glue their fingers together whilst making rockets, telephones and any other pointless object that they can give to mum to proudly display on the mantelpiece.
Tiger Woods and the Haiti donation
Posted by Gemma Young at Tue, 19/01/2010 - 10:35am in Brand best practice
According to the news last week, disgraced golfer Tiger Woods is pledging to donate £1.8 million to send doctors and medical supplies to Haiti.
Bra-vo to the brand behind Facebook colour updates
Posted by Deborah Hitchcock at Fri, 08/01/2010 - 9:56am in Brand best practice, Social media
Anyone still doubting the power of social media should take a look at the Facebook statuses of their friends and family yesterday. Ranging from "black", "blue" to the slightly more unusual "silver" and "red - don't judge me", the cryptic status updates of women across the world resulted in an air of smugness amongst the female population who were 'in' on the joke and confusion amongst the males, who weren't.
