Brand best practice
An icon in a bottle
Posted by Louise Cook at Thu, 25/02/2010 - 3:08pm in Brand best practice
"Mild Green Fairy Liquid" - four words that, when sung in a tuneful way, instantly remind you of your bubble filled childhood thanks to Fairy Liquid. It's not just a washing up liquid, it's a key ingredient to any child of the 80's making-stuff kit. It's that nostalgic feeling that has lead Fairy's clever people to re-launch the iconic white bottle for its 50th anniversary. Children all over the country can once again glue their fingers together whilst making rockets, telephones and any other pointless object that they can give to mum to proudly display on the mantelpiece.
Tiger Woods and the Haiti donation
Posted by Gemma Young at Tue, 19/01/2010 - 10:35am in Brand best practice
According to the news last week, disgraced golfer Tiger Woods is pledging to donate £1.8 million to send doctors and medical supplies to Haiti.
Bra-vo to the brand behind Facebook colour updates
Posted by Deborah Hitchcock at Fri, 08/01/2010 - 9:56am in Brand best practice, Social media
Anyone still doubting the power of social media should take a look at the Facebook statuses of their friends and family yesterday. Ranging from "black", "blue" to the slightly more unusual "silver" and "red - don't judge me", the cryptic status updates of women across the world resulted in an air of smugness amongst the female population who were 'in' on the joke and confusion amongst the males, who weren't.
Beautifulpeople.com: PR triumph or disaster?
Posted by Anna Wicks at Wed, 06/01/2010 - 10:26am in Brand best practice
Whist watching the Beautifulpeople.com 'overweight people are bad for our business' story unfold, mainly via Twitter, we've been debating whether this was a clever PR stunt or a rapidly unfolding crisis management issue.
How social media work helps your marketing
Posted by Mark Pack at Fri, 09/10/2009 - 12:45pm in Brand best practice, Social media
A new research study by GroupM Search and Comscore shows how effectively social media campaigns can help the bottom line - not just through direct results but also through altering people's future behaviour:
1-0 for transparency and truth
Posted by Deborah Lewis at Tue, 06/10/2009 - 9:53am in Brand best practice, Internet
The marketing and PR blogosphere is rocking with concern and horror at new FTC guidelines in the US which will require advertisers who pay for endorsements – and those who provide the endorsements, from journalists to consumers to bloggers to celebrities – to reveal the compensation received, whether cash or in kind, and to be liable for a fine for any untrue comments or claims.
The Phantom Hugger
Posted by Louise Cook at Fri, 11/09/2009 - 8:45am in Brand best practice
Who’d have thought that you could become a celebrity just by hugging a few famous faces. This dream has become a reality for cuddle loving Tania McIntosh. Journalists are loving her too, I wonder why?
Tania has been papped all over the shop in recent weeks, wearing her signature bandana, snuggling up to various celebrities including Katie Price, Louis Walsh, Nicola Roberts and Peter Andre to name just a few.
Debenhams demonstrates the PR value in forks
Posted by Helen Shepherd at Wed, 22/07/2009 - 8:30am in Brand best practice
Visit the website of almost any public relations firm, and you'll find a commitment to market research. There's a reason: a timely and topical survey can generate news that drives media coverage, getting more visibility for the client's name, brand or issues.
Babies on Wheels…
Posted by Louise Cook at Thu, 09/07/2009 - 1:58pm in Brand best practice
A new viral sensation from those clever clogs at Evian. Their simple slogan ‘Live Young’ has lead to a genius viral campaign that has been seeded out on YouTube – Evian Roller Babies!
When a brand gets it just right…
Posted by Sacha Deshmukh at Wed, 08/07/2009 - 8:19am in Brand best practice
Hats off when a brand gets its communications just right. And so hats (maybe 3400 crisp white ones) off to our friends at Honda for their latest campaign to celebrate the re-opening of their Swindon factory.
Stylish above-the-line execution, integrated PR reaching consumers and business and (I presume, although I am hardly the audience for this one) internal communications that lets all Honda's employees feel proud of the brand.
